Why choose Tableau?

Tableau helps people and organizations become more data-driven with the most beloved modern analytics platform in the world.


As the market-leading choice for modern business intelligence, the Tableau platform is known for taking any kind of data from almost any system, and turning it into actionable insights with speed and ease. It’s as simple as dragging and dropping. Plus, our industry-leading enablement resources, training, and global data community offer unparalleled support for our customers and their analytics investments. And our mission to help people see and understand data, we go beyond our technology to ensure customer success by helping people build a data culture.

Tableau is the trusted leader in analytics

An unrivaled community

We often hear from our customers, “the community will not allow you to fail.” The Tableau Community has more than one million members, spanning over 500 user groups worldwide and our active Community Forums and programs. The Tableau Community is active, diverse, creative, and supportive of one another on and offline, sharing connections, experiences, and best practices.


Customer-focused innovation

We are deeply committed to supporting evolving customer needs. Since our foundation, we’ve continuously invested in research and development at an unrivaled pace, focused exclusively on the BI and analytics space. With much of our innovation driven by customer feedback, Tableau customers have a seat at the table—so we can continue to solve real business problems with features that are deeply impactful, instead of shiny and trendy.

Data culture that drives change

Customers are adopting Tableau faster and more broadly than ever before, and we are committed to helping them build a data-driven culture no matter where they are in their analytics journey. By putting data at the center of conversations, collaboration, and decision-making, our customers are finding new opportunities to innovate, building resiliency, and experiencing powerful transformation.

Analytics people love to use




The most intuitive user experience

Our products are designed to put the user first, because we believe data analysis should be about asking questions and not about learning software. With built-in visual best practices, Tableau enables limitless visual data exploration without interrupting the flow of analysis.




Powerful analytics for everyone

With role-based licensing, Tableau meets the needs of all of your users, regardless of their skill set. And our augmented analytics innovations help anyone—from data scientists to business users—uncover insights faster, with accessible machine learning, statistics, natural language, and smart data prep.




People learn faster

Tableau is built on the work of scientific research to make analysis faster, easier, and more intuitive. Analyzing data in a quick, iterative way that provides immediate feedback makes our products engaging, fun, and easy to learn.

An integrated platform that's easier to start and scale

Flexibility and choice

With Tableau, you can leverage your existing technology investments and rest assured we'll grow with you as the data landscape evolves. We offer the most options to deploy analytics and connect to all of your data, no matter where it resides.

Governance and security

Tableau empowers you with the enterprise-grade security and governance models to keep data in the right hands at all times, even when scaling analytics across your organization. Plus, administration is simple and powerful, helping IT focus on what matters most.

Integration and extensibility

With our breadth and depth of capabilities, coupled with our vast partner network, Tableau serves global enterprises across the full cycle of self-service analytics—from prep to analysis to sharing, with governance and data management every step of the way.

Hear why our customers love us

Our customers are leaders in their industries, and use Tableau to change the way their people interact with data. Tableau helps turn insight into action, cut down analysis time, and change behaviors that help everyone be more data-driven across the business. Pfizer deployed Tableau to 25,000 users so teams could collaborate with data using self-service analytics. Nissan democratized data analysis across its headquarters, retail locations, and supply chain teams, using Tableau to drive millions of dollars in savings.


See all customer stories

Additional resources

Modern BI evaluation guide

Learn important considerations for choosing and protecting your modern analytics investment.

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Gartner Magic Quadrant

Tableau is named a Leader in the Magic Quadrant for Analytics and Business Intelligence platforms.

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