Solutions
Marketing Analytics
Struggling to bring all your marketing technology and marketing analytics together? With Tableau, it’s possible to connect and combine marketing data to create on-demand and standardized reporting that enables all social media analytics, website performance analytics, customer data analytics, or a mix of them all. See what a flexible and powerful business intelligence platform can do to answer the most curious marketer's questions. Marketers with Tableau added to the marketing mix can make better decisions, act with confidence, and demonstrate their impact.
The Do’s and Don’ts of Marketing Analytics Dashboards
Learn about the do’s and don’ts of marketing analytics to help your marketing team create and use effective dashboards for managing and deploying marketing analytics.
Read nowDentsu nurtures data-driven culture one report at a time
"A new approach was needed to reduce time-to-insight for our clients, as well as create a more comprehensive overview of the entire marketing funnel, not just the top."
Tinuiti scales multi-channel marketing with Tableau
"If we didn’t have Tableau, we would be behind where we are today and need more staff to do the same amount of work. These consumable, dynamic dashboards are making a really big difference for us and our customers."
REI stays competitive with clear customer insights
"For REI it's incredibly important for us to think about how we can leverage analytics as a competitive advantage to discover insights and provide a better customer experience for the customers that we've serviced for 78 years—and continue to do so in the future."
How are you evolving your marketing analytics?
It's important to know how your analytics are preparing you for success today in order to progress tomorrow. In this whitepaper, you'll find a framework to help you assess your department's level of analytical maturity, so you know what steps to take next.
Read the whitepaper
