The Texas Rangers front-office team was eager to find a collaborative solution that would bring multiple spreadsheets and data sources together, from food to ticket to merchandise sales.
“Each department kind of made their own spreadsheets. So I would take some sales data and make my own version of what I thought I wanted to see,” said Becky Kimbro, Vice President, Marketing.
With all of this disparate data, making informative and impactful business decisions in real time, across the organization, was almost impossible. But Becky’s colleagues, freshly empowered by Tableau’s ability to bring multiple data sources together into one view, decided to create an internal “Analytics Task Force.” Their first big project: tackle ticket sales.
"Hey, let's get ahold of this ticketing data, and let's present it in a manner that almost anyone can interact with,” said Sarah Stone, Manager, Advertising & Marketing.
The result is a multifaceted operations team with a holistic view of their ballpark and how it functions.
Today, with a Tableau Desktop and Server solution, employees can access data and share dashboards across teams.
Sarah shares how this creates a culture of collaboration: “One thing that's been successful in our organization is going to the box office or to ticket sales or to accounting and saying, "Let's sit down with your data. We're all working for the same baseball team. We're all trying to sell tickets and help the team win. You can make a dashboard too."