As a major international airline, El Al relies on effective data analytics and information flow to ensure smooth operations in every area of its business, from ticket pricing and passenger details to aircraft refuelling and crew assignment. However, when Ido Biger joined the company as Chief Data Officer in 2018, one of the first things he noticed was how many of the company’s individual departments were operating in silos, making collaboration difficult and causing conflict between teams.
“From a data perspective, El Al felt like seven different companies,” says Ido. “Key departments such as Engineering, Customer Service, Operations and Revenue Management all had their own data sources and analytics tools, resulting in a fragmented ecosystem that made effective information sharing very challenging.”
Ido knew that a central analytics platform would be key to solving this issue, consolidating all existing data sources into one single source of truth that the whole company could work from. He began by creating a shortlist of potential leading analytics solutions, including Tableau. He then worked with business champions from across El Al to collectively identify the best solution for the company’s needs.
“We tackled a current data use case in each of the shortlisted solutions, before deciding which was most effective,” says Ido. “Tableau was unanimously chosen thanks to its ease of use, powerful visualisations and fast, effective data analytics capabilities.”
With Tableau now in place, employees throughout the company can be confident they are all working from the same data sets, making collaboration easy and eliminating the confusion that previously led to conflicts.
“Duplicate data sets are now a thing of the past, which means there’s no more arguments in meetings about who’s report is the correct one,” says Ido.
Uptake of Tableau has been extremely high across all departments as well. Dashboards are receiving over 700 views per day, less than six months after implementation, while many of its biggest users are at the most senior levels of the company, including the VP of Operations, VP of Commerce and the CEO himself.
“Tableau’s rich visualisations have a big ‘wow’ factor when people first see them,” says Ido. “One of the first main advocates we had was the VP of Operations who quickly saw the potential. We created a great dashboard for him to show to other VPs and it wasn’t long before everyone wanted it for their department.”