Maximizing the Value of Analytics and Big Data


As prior Aberdeen research has shown managing growing volumes, speed and complexity of data is challenge enough. But, once you have corralled your data, how do you get value from it?

This paper reviews how top performing organizations use analytics and big data. The research shows that organizations working with big data are pursuing self-service analytics, while bringing advanced data management technologies to bear. In addition, organizations that are following best practices for big data analytics are able to meet business demands for data access 32% more often than those that do not.

This research report is based on two sets of data; first, data on the use of management of big data gathered during January 2012, and second, data on the use of Business Intelligence (BI) collected in April 2012.

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About the authors

David White

Senior Research Analyst, The Aberdeen Group