Pricing for data people
Options to fit people and organisations with different data needs
Tableau’s powerful analytics platform empowers everyone across your organisation with data. Start by selecting your deployment option, then decide the right mix of user types to meet the unique needs of your organisation.
On-premises or public cloud Deploy with Tableau Online
Fully hosted by Tableau
Tableau Creator
Every deployment requires at least one Creator
Discover insights with a powerful suite of products that support your end-to-end analytics workflow.
Includes: Tableau Desktop, Tableau Prep Builder, and one Creator license of Tableau Server.
Tableau Explorer
min. 5 Explorers required
Explore trusted data and answer your own questions faster with full self-service analytics.
Includes: one Explorer licence for Tableau Server.
Tableau Viewer
min. 100 Viewers required
View and interact with dashboards and visualisations in a secure, easy-to-use platform.
Includes: one Viewer licence for Tableau Server.
Tableau Data Management Add-on
Enhance data preparation and governance with this add-on to Tableau Server.
Learn more about Data Management or contact Sales to add to your deployment.
required for all Creators, Explorers, and Viewers on an account
Server Management Add-on
Enable the Server Management Add-on for enhanced manageability, scalability and security in your Tableau Server deployment.
Learn more about Server Management or contact Sales to add to your deployment.
required for all Creators, Explorers, and Viewers on an account
Tableau Creator
Every deployment requires at least one Creator
Discover insights with a powerful suite of products that support your end-to-end analytics workflow.
Includes:Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Online.
Tableau Explorer
min. 5 Explorers required
Explore trusted data and answer your own questions faster with full self-service analytics.
Includes: One Explorer licence for Tableau Online.
Tableau Viewer
min. 100 Viewers required
View and interact with dashboards and visualisations in a secure, easy-to-use platform.
Includes: One Viewer licence for Tableau Online.
Tableau Data Management Add-on
Enhance data preparation and governance with this add-on to Tableau Online.
Learn more about Data Management or contact Sales to add to your deployment.
required for all Creators, Explorers, and Viewers on an account
+ resource blocks
Use resource blocks to run concurrent Prep flows in your site. Easily add more to scale with your organisation’s needs. Learn more.
Minimum 1 resource block required
1 resource block can run 1 concurrent Prep flow at a time.
All the nitty-gritty details
See a full comparison in the table below
| Access | Creator | Explorer | Viewer | |
|---|---|---|---|---|
| Access | Web and mobile | |||
|
Embedded content
Access content embedded in other websites, portals and applications.
|
||||
| Interact | Creator | Explorer | Viewer | |
| Interact | Interact with visualisations and dashboards | |||
| Create and share custom views | ||||
|
Download visualisations as images (.pdf, .png)
Download a snapshot of a visualisation or dashboard as either a .pdf or .png file.
|
||||
|
Download summary data
Download only the aggregate data used by the visualisation or dashboard.
|
||||
|
Download full data
Download the full data set associated with the visualisation or dashboard.
|
||||
| See data quality warnings |
1
Available with Tableau Data Management
|
1
Available with Tableau Data Management
|
1
Available with Tableau Data Management
|
|
| Collaborate | Creator | Explorer | Viewer | |
| Collaborate | Comment on a dashboard or visualisation | |||
| Create a subscription for yourself | ||||
| Receive data-driven alerts | ||||
| Create subscriptions for others | ||||
| Create data-driven alerts | ||||
| Author | Creator | Explorer | Viewer | |
| Author | Edit existing workbooks and visualisations | |||
|
Create and publish new workbook from existing published data source
Create content starting with an existing data source published to Tableau Server or Tableau Online.
|
||||
|
Explore an existing published data source with Ask Data
Explore an existing data source published to Tableau Server or Tableau Online with Ask Data.
|
||||
|
Create and publish new workbook with a new data source
Create and share content by connecting to a new data source, including raw data. You're not restricted to existing published data sources.
|
||||
| Create and publish new data sources | ||||
|
Create new workbooks based on pre-built Dashboard Starters
Dashboard Starters allow you to connect pre-built dashboards to common enterprise applications.
|
2
Only available on Tableau Online
|
|||
| Prepare | Creator | Explorer | Viewer | |
| Prepare |
Create new data flows (.tfl)
Combine, shape and clean data, then save the process as a data flow.
|
|||
| Edit and modify a data flow (.tfl) | ||||
| Export data (.tde, .hyper or .csv) | ||||
| Publish and run flows |
1
Available with Tableau Data Management
|
|||
| Schedule flows |
1
Available with Tableau Data Management
|
1
Available with Tableau Data Management
|
||
| Monitor flow performance and health |
1
Available with Tableau Data Management
|
|||
| Govern | Creator | Explorer | Viewer | |
| Govern |
Manage users and permissions
Manage site roles, content ownership and user permissions.
|
|||
|
Manage content and certify data sources
Manage projects, workbooks and data source certification.
|
||||
| Server administration |
3
Only available on Tableau Server
|
|||
| View lineage and impact |
1
Available with Tableau Data Management
|
1
Available with Tableau Data Management
|
1
Available with Tableau Data Management
|
|
| Set data quality warnings |
1
Available with Tableau Data Management
|
1
Available with Tableau Data Management
|
||
| Advanced server deployment monitoring |
4
Available with Server Management
|
|||
| Programmatic content migration |
4
Available with Server Management
|
1 = Available with Tableau Data Management
2 = Only available on Tableau Online
3 = Only available on Tableau Server
4 = Available with Server Management
Why teams and organisations love Tableau
Questions about pricing? Contact us, we’re here to help.
Options for everyone
From the individual analyst to everyone across a large organisation, Tableau helps bring analytics to every corner of your organisation.
Easy to start and scale
Tableau reduces the cost to deploy bestinclass analytics and gives you the flexibility to buy what you need, where and when you need it.
Complete platform with no hidden costs
We deliver a complete analytics experience – no hidden costs or additional products required. Understand the price you pay up front, with no surprises.
We invest in your success
Tableau is more than software: with free training, an unrivalled commitment to R&D and a vibrant community of data rock stars, we invest in your success.
Customer stories
Learn more about how Tableau empowers some of the world’s top organisations
Choose an analytics platform that delivers value
Learn about the financial impact of Tableau
Frequently asked questions
Are enterprise prices available?
Yes. Tableau’s subscription offerings make it easier than ever to plan and scale analytics across your organisation, including volume discounts where applicable. You can learn more about enterprise subscription licensing here.
How do I decide on the right mix of users for my organisation?
Choosing the right mix of Creators, Explorers and Viewers depends on a few different factors. Please read here for more information on this topic.
Why is there a pricing different between Tableau Online and Tableau Server?
The initial licensing cost for Tableau Online is slightly higher to account for the additional infrastructure we use to host the service. However, many customers see a lower total cost of ownership with Tableau Online, because they no longer have to pay for hardware and maintenance expenses.
Do I need to purchase the Data Management Add-on or Server Management Add-on for my entire organisation?
No, our add-ons are purchased at a Tableau Server deployment level or a site level for Tableau Online.
What if I have fewer than 100 users, can I buy the Data Management or Server Management Add-on?
Yes, you can buy either add-on for a fixed fee. Please contact sales for additional information.
