Media Impact has its headquarters in Berlin and runs 5 regional branch offices. With more than 90 print and online/mobile publications, the company has a net reach of almost 90% in Germany.
After evaluating SAS, QlikView and Oracle, Björn Leffler, Team Lead, Systems and Projects in the commercial department, explains that the company chose Tableau because “it enables you to see things you never saw before.”
With Tableau, Media Impact’s service cost center reporting that used to take two days, now takes about 30 minutes—reducing effort by roughly 95%. Media Impact also uses Tableau to analyze the profitability, popularity, and customer resonance of ad formats and placements to optimize their online campaigns.
Due to project success, Media Impacts continues to automate processes. Björn shared a goal to “not send out reports, but give users access to data” through Tableau dashboards.
Tableau: Can you share some details about Media Impact?
Björn Leffler, Team Lead, Systems and Projects: Media Impact is a joint venture by Axel Springer SE and Funke Mediengruppe. We are advertising marketers, marketing ad space in print and online media that is published by Springer and Funke, as well as third-party clients.